NHS Management Unlocks Multimillion Revenue Opportunity within 30 days of Hiring Laz AI

Introduction

NHS Management, a healthcare management company operating 49 skilled nursing and rehabilitation facilities across the United States, faced significant challenges in their recruitment process. These challenges ranged from outdated systems to inefficient candidate engagement, ultimately impacting their cost center negatively as well as their ability to provide quality care. This case study explores how NHS Management partnered with Veritas Labs to implement Laz AI, reducing their time-to-fill dramatically and unlocking substantial revenue opportunities.

The Challenge

In early 2021, NHS Management's recruitment process was plagued by inefficiencies and outdated methods. Key challenges included:

• Digital Transformation Hurdles: NHS was still relying on paper applications and manually posting jobs on Indeed for each of their 49 facilities. This system made it nearly impossible to effectively track applicants or analyze recruitment data.
• Candidate Engagement Gaps: While Indeed's Quick Apply feature made it easy for candidates to apply, it created a significant engagement gap. Many applicants would start the process but never complete it, resulting in a high number of missed opportunities.
• Overwhelming Volume of Unqualified Applications: The ease of application led to a flood of unsuitable candidates, creating a substantial burden on the recruitment team who had to sift through numerous unqualified applications.
• Dormant Candidate Pool: NHS had accumulated a large database of qualified but uncontacted applicants. The manual process of re-engaging these candidates was time-consuming and often unfruitful.
• Financial Inefficiencies: In 2023, NHS spent over $65,000 on duplicate nurse applications alone, representing a significant unnecessary cost in their recruitment budget.
• After-Hours Application Management: With over 40% of job searching and applications occurring outside regular business hours, NHS struggled to respond promptly to potential candidates.
• Resource Constraints: NHS's lean recruitment team found it challenging to balance all aspects of recruitment, from initial outreach to relationship-building with educational institutions and managing the candidate experience.
• Data Management Issues: Relying on individual facilities to update applicant notes led to inconsistent and often inaccurate candidate information, hindering effective tracking of candidate status and progress.

Our Solution

To address these challenges, NHS Management implemented Laz AI, an artificial intelligence-powered recruitment tool developed by Veritas Labs. Laz AI offered a comprehensive solution with key features including:

• 24/7 automated candidate engagement
• Intelligent screening and qualification
• Real-time profile updates
• Advanced job matching algorithm
• Seamless integration with existing systems

The Results

The implementation of Laz AI yielded impressive results for NHS Management:

"From the time we turned Laz on we filled a couple of positions within a matter of days using Laz's re-engagement process. We can provide better care to our residents when we are able to staff our facilities with more and better-quality nurses. Fully staffed or near fully staffed facilities results in increased topline revenue."

Mike Dickinson
Director of Recruiting at NHS Management

Summary

The implementation of Laz AI has transformed NHS Management's recruitment process, addressing longstanding challenges and unlocking significant revenue opportunities. By automating key aspects of candidate engagement and qualification, Laz AI has not only improved the efficiency of NHS's recruitment efforts but also enhanced the quality of hires and the overall candidate experience.

As healthcare organizations continue to face staffing challenges, the success of NHS Management with Laz AI serves as a compelling example of how artificial intelligence can revolutionize healthcare recruitment, ultimately leading to better patient care and improved business outcomes.

Listen to the full conversation between Rich Kenny, Chief Clinical Officer at Veritas Labs, and Mike Dickinson, Director of Recruiting at NHS Management - In Conversation with Mike Dickinson.